The day I became sure of this, I was painting a house together with this guy whose dad used to work for my dad. The day before I had gotten a job offer for working at some startup, can't remember the name right now (I haven't heard about the company since this day). They were supposed to record DJ sets and put them on their web site, and the guy I was working with was into the EDM scene so I mentioned it to him, mostly because I couldn't quite understand the business proposition, and thought perhaps he could. He couldn't, though - according to him, it was already a big thing but the DJ set videos were posted to YouTube, which makes sense to me.<p>Not 15 minutes later, he comes around to me and says "What was the name of that company?" I reply, and he goes, "wow, that's strange - I just got an ad for them on my FB."<p>Again, I've never heard about the company before or later.<p>Well, it's going to come out, and when it does, people will go from "what?! that can't be true" to "well duh, what did you think?! everyone knows that".