Launching a Product with No Money and No Customers

I agreed with a lot of what he said, but then I clicked on his Sales page [1] and my spam senses tingled. Feels like the marketing went overboard there and comes across as more trying to attract &#x27;suckers&#x27;, rather than actually having a good product. I could only find one single review too, which was &#x27;sponsored&#x27;, so undecided overall what to make of this.<p>Edit: Their disclaimer [2] seems to have copied from another website too, which funnily enough mentions that you cannot &#x27;use the materials for any commercial purpose, or for any public display (commercial or non-commercial)&#x27;. Strange limitation for an e-commerce plugin.<p>[1] <a href="https:&#x2F;&#x2F;woocurve.com&#x2F;one-click-upsells-for-woocommerce&#x2F;?utm_source=referral&amp;utm_medium=indie-hackers&amp;utm_campaign=wc-launch" rel="nofollow">https:&#x2F;&#x2F;woocurve.com&#x2F;one-click-upsells-for-woocommerce&#x2F;?utm_...</a><p>[2] <a href="https:&#x2F;&#x2F;woocurve.com&#x2F;privacy&#x2F;" rel="nofollow">https:&#x2F;&#x2F;woocurve.com&#x2F;privacy&#x2F;</a>

That was a lot of words, so here&#x27;s an executive summary of how to use the Project Greenlight Framework™:<p>1. Identify a demand.<p>2. Find customers who will pay you for your solution.<p>3. Blog posts.<p>There&#x27;s also an optional step 1.5: See if anyone&#x27;s already meeting this need, then proceed regardless of answer. Especially proceed if the answer is yes.

Congratulations on your launch, however I wouldn&#x27;t build any kind of business on Wordpress - the platform itself is just too crap to get any kind of enjoyable work out of it, not to mention the extreme competition from third-world countries keeping the prices down.

An alternative method: 1. Write a white paper (about anything, just include lots of buzz words) 2. Launch ICO 3. Party for 10 years 4. ? 5. Make money

Sounds like the perfect unicorn startup (ie able to raise) would be deep-learning sales&#x2F;marketing&#x2F;engagement copy-writing and follow-up with some human supervision? Reducing CAC and sales staff.

The biggest point I agreed with in the article was: &quot;There&#x27;s a huge difference between someone telling you they&#x27;ll buy your product and them actually buying it.&quot;