How the Old Spice Videos Are Being Made

Hey guys, not sure if you know about this yet or if you're interested, but a group of people over at reddit created <a href="http://oldspicevoicemail.com" rel="nofollow">http://oldspicevoicemail.com</a> using his voice. Go check it out if you get a chance.

they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.

Brilliant campaign. I am glad to see they are getting rewarded. The mix of technology and creativity is impressive. I expect some copycats soon that will get ignored.

My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.

It's pretty amazing how they made the original Old Spice commercial.<p>I thought it was mostly CG, however, in reality it's a very clever set construction.<p>Making of the Old Spice Commerical:<p><a href="http://www.youtube.com/oldspice#p/f/0/VDk9jjdiXJQ" rel="nofollow">http://www.youtube.com/oldspice#p/f/0/VDk9jjdiXJQ</a>

I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence?<p>Why advertise in this way instead?