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How Seth Godin would launch a business on a $1,000 budget

227 点作者 ChanningAllen超过 7 年前

13 条评论

DizzyDoo超过 7 年前
I started my business with less than $1000. I worked a full-time job and built my first video game product (<a href="http:&#x2F;&#x2F;store.steampowered.com&#x2F;app&#x2F;386900&#x2F;The_Cat_Machine&#x2F;" rel="nofollow">http:&#x2F;&#x2F;store.steampowered.com&#x2F;app&#x2F;386900&#x2F;The_Cat_Machine&#x2F;</a>) by waking up earlier in the morning to get an hour or two in before my &#x27;real&#x27; job, and working Saturdays, and doing that for a year. I found customers by putting an enormous about of effort into marketing, and finding only some of it paid off (but what did, really worked). Obviously, having a comfortable day job and not having familial responsibilities lowers many of the risks of starting a business, I&#x27;m not sure how I would have approached it had I a family or less secure employment.<p>The biggest expenses were commissioning a composer friend of mine to produce an excellent soundtrack, and licensing a couple of pieces of development software, but that was &lt;$1000. That product has funded my current product, so it&#x27;s still early days for my business, I&#x27;m only a few years into this.<p>I feel like product one taught me so, so much, and product number two has been a similar learning experience. I&#x27;ll probably know what I&#x27;m doing by my sixth or seventh game!
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gist超过 7 年前
&gt; Seth has published 18 books and is regarded as one the best marketing minds alongside Ogilvy or Tim Ferris, so he doesn&#x27;t need to be in the trenches anymore.<p>I hate statements like this ie &#x27;best marketing minds alongside Ogilvy..&#x27;.<p>Who considers Seth equivalent of David Ogilvy or anything close? That&#x27;s really quite ridiculous actually.<p>Oh yeah and Tim Ferris is certainly no Ogilvy either.<p>Ogilvy built a world renown career in advertising. Seth wrote books and started a small company that doesn&#x27;t even exist anymore. He may have some good things to say but he is certainly not in the league of a David Ogilvy.<p>Lastly ideas and &#x27;how I&#x27;d do it&#x27; don&#x27;t matter as everyone knows. You can have tons of ideas a new idea everyday. Not even trying to implement the idea and just being interviewed about it is like hypothesizing how you&#x27;d pick someone up in a bar or win the Olympics.
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frgtpsswrdlame超过 7 年前
Seems like fluff junk. I&#x27;ve noticed a lot of these indiehackers posts are either a 1000 word post that could be distilled to a few bullet points of common sense or are just extrapolating on survivorship bias.
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clemParis超过 7 年前
The interesting thing being that he didn&#x27;t do any of the things he says he would do (so, maybe despite all his best undercover efforts, things would fail !), yet people listen as if the messiah was talking.
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idlewords超过 7 年前
Seth Godin is a marketer and talented self-promoter. His job (which he does well) is to write pithy stuff that captures your attention.<p>This is an agency problem with a lot of business advice. The people who really know how to launch a business on $1K are almost never the ones writing about how to do it.
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kevmo超过 7 年前
&quot;We, marketers, are selfish, lying, short-term thinking scum. We believe that our job is to manipulate people as we market to them.&quot;<p>The book Propaganda by Edward Bernays is an excellent read about how to think long-term about marketing. Define your ultimate goals -&gt; dial out several levels and think about what conditions drive people to participate in those goals -&gt; work to create those conditions.<p>Interesting to think about how to do it in conjunction with &quot;focus on the tiniest audience possible.&quot;
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stevenj超过 7 年前
&gt;How do you get the word out about your product or service if you have only $1,000 in the bank? In the words of Seth Godin, &quot;by giving people an abundance of confidence which will create an abundance of value and all I’m asking in return is to be trusted.&quot;<p>The quoted part from Seth Godin sounds like it goes against what the author stands for, as it sounds very salesy.
ansek超过 7 年前
Always wondered why marketing gurus couldn&#x27;t create any big companies. They write about people psychology, how to sell, how to create hypes and go viral plus they have the network of investors, CEO and brands.<p>And yet, they&#x27;re not the people behind behemoths like Stripe, AirBnB, Uber - you name it - nor smaller cool companies out there.
wheresvic1超过 7 年前
I&#x27;m actually wondering how to market the medium post that I wrote that delivers value - seems a bit of chicken and the egg problem.
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dsfyu404ed超过 7 年前
Step 3 is where most businesses fail.
Heraclite超过 7 年前
I really enjoyed this article. Any news aggregator where I can find similar articles? (HN for marketing?)
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glibgil超过 7 年前
A better guide would be how to launch a business on a budget of 45 minutes a day. I&#x27;m sure that&#x27;s the bigger challenge for most of us
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fairpx超过 7 年前
Nicely summarised steps. We went through the exact same process to launch our business. Tip: If you want to spend less than a $1000 bucks and launch even faster, start with a service instead of a product. That&#x27;s pretty much exactly how we launched our business. Took us less than a $100, and grew to $10k&#x2F;mo relatively fast.<p>I wrote a tiny [1] summary about it on Reddit last week [1] [<a href="https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;Entrepreneur&#x2F;comments&#x2F;6wz5d5&#x2F;10kmrr_in_3_months_i_have_nothing_to_sell_you&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;Entrepreneur&#x2F;comments&#x2F;6wz5d5&#x2F;10kmrr...</a>]
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