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How to put a price on my business?

7 点作者 edgeztv超过 7 年前
Back in 2007, I got laid off from my job, and the following year I launched typeracer.com - the first online multiplayer typing game, which became an instant sensation on the web (it&#x27;s been mentioned on HN several times over the years).<p>Over time, TypeRacer grew into a pretty good lifestyle business for me and I haven&#x27;t had a &quot;real&quot; job in the past 10 years. Now I have an offer from another entrepreneur to sell the site. The offer is in the low six-figures, and while tempting, I was hoping for more.<p>I wanted to reach out to the HN community before I make a decision to sell. I&#x27;ve never sold a business before, and I could really use some feedback.<p>My site stats are as follows:<p>* Registered users: 1,922,104 (the game doesn&#x27;t require an account to play, so the real numbers are much higher) * Game plays: 94,912,406 total (~250,000&#x2F;day) * Google Analytics (last 12 months): 13,618,464 sessions (avg. session duration: 09:27), from 6,515,980 users * Revenue: ~$85,000&#x2F;year from AdSense + another $10,000 from premium account subscriptions and schools<p>What do you guys think is a fair price to sell this website?

2 条评论

gamechangr超过 7 年前
That&#x27;s pretty fair where you have it.<p>The argument would be how many hours does it take to manage. If it&#x27;s very, very little - it might be worth more.<p>I have bought and sold a few businesses. Even getting six figures is actually high.<p>My business broker always said take away loan repayment before putting a number to it. They always calculate from 80% loan - before establishing a price. So they would take $95k (I will make it 100k) and pretend the buyer takes on an 80k loan. They would estimate payments as maybe 8-10k a year.<p>So they would take $95k - (8k for loan services - fake buyer situation ) and say the remainder is the price. In your case it would be $85 - $87k.<p>Hope that helps.
评论 #15222915 未加载
byoung2超过 7 年前
I think the usual formula is maybe 1-3x earnings for small businesses (under 250k annuall, maybe 3-5x for a really reliable income stream or a record of growth. Yours might be at the lower end since you rely on a traditionally fickle income stream like advertising, which seems to be on the decline.