SEO for Software Companies

This was a conference presentation for mostly folks who had never heard of me, so it has substantial overlap with what I've written about SEO. Still, if you haven't seen it it is new to you.<p>Folks seem to have liked it, so I'm happy.<p>If you have any questions, feel free to ask and I'll get back after the next presentation is over.

Summarizing: pollute the Internet with cheap content as hard as you possibly can and then "milk" it.<p>Assume my company has finally nailed the text recognition, I must tell you I'd be disappointed by having the need to employ $10/article English majors to keep my site "up to date".<p>The issue I'm having with SEO is this: if millions of fake articles/blogs didn't generate so much noise, my hypothetical speech recognition startup would have gotten a few rave reviews organically via handful of legit tech news outlets <i>and that would be enough</i>. But thanks to the current situation this won't be enough (I know from experience) - you need to spam the hell out of everybody to "be in".

I like the advice (find out what your audience is searching for and write that content), though I'm not a big fan of building a ton of throwaway content ala Demand Media.<p>That aside, it sounds like your teacher connection is working really well!<p>What type of advice would you give a business with a less niche focus to try and find good keywords to write for?<p>For example, my salon is called "Bloom Beauty Lounge" and the site is <a href="http://bloombeautylounge.com/" rel="nofollow">http://bloombeautylounge.com/</a><p>99% of our keywords coming in are either 'Bloom Beauty Lounge' or 'Bloom Salon Lounge' or 'Bloom NYC Salon.'<p>I really feel like our google offering could be stronger, but I'm wondering if writing yet another blog post about "how to layer haircuts" is really the best way to go about it.<p>Any advice?

I think the authors of these SEO blogs should come clean at the end of the article about the real purpose of the article - SEO.

It seems like content that can be bought for 2.2 cents/word is exactly the kind of content that isn't "competitively defensible".<p>Any ideas for scaling the creation of higher-quality content? Ghostwriting and editing, perhaps? Interviews with domain experts instead of pieces written by domain experts?