Seeing that Apple has packed so much into the top of the iPhone X gives me some hope for Magic Leap. I'm not a proponent nor a skeptic of their business, but I'm familiar with the space.<p>The technology has to be undeniably the most advanced thing ever created in order to succeed. Look at HoloLens. Truly incredible technology with lots of potential. But the UX isn't great and the form factor is a showstopper for every day use. Microsoft has opted to cancel their second iteration in favour of the third. Perhaps we'll see a magic leap then, from them, before Magic Leap.<p>It appears as though the technology is there to get near the form factor of glasses. If you tethered the glasses to a phone sized device in my pocket, that's good enough. I suspect that's what MS is working on now, and I suspect that's Magic Leap's goal.<p>What remains to be seen is how these companies can adapt their technology to interface better with humans. When you're using a computer, you sort of forget you're using a mouse. When you're using HoloLens, you're painfully aware of the input mechanisms - they leave a lot to be desired, and are in no way immersive. That's the other 99% of this problem for these companies. Holograms are one hard problem. But there are at least two. You have to make it useable. It needs to fall away from your consciousness when you use it.<p>VR is easier in that regard, and when it comes to user interfacing, VR still falls flat on its face. VR <i>sucks</i>.<p>Make it work and not look dorky, and make it easy to use and you'll kill cellphones.