This article is a great example of how the Apple Watch has failed to reach its potential almost entirely because of indifferent software product design on Apple's part. I'm sure that ever Watch owner and developer can come up with a few other examples of things that the apple watch ought to be able to do but can't. When I bought my Apple Watch, I had assumed that I'd be able to use it to view and control the podcasts I'm listening to on my attached iPhone, which is even more fundamental than what's described in this blog post. But nope, not in any meaningful or useful way.<p>That being said, the Apple watch is still pretty good at pretty much one thing: when my phone beeps with a notification from one of many sources (SMS, eBay, Invision Trello, Messenger, etc) I need only glance at my watch. It's also a decent exercise tracker.<p>But it could be so much more. Sadly, I think Apple has probably missed it's best chance to recruit top developers, so it's likely it will be relegated to fancy text reader and step counter forever.