Questionable assertions about overpricing (as petercooper discusses) aside, this article is interesting if only to demonstrate the vertical integration of Luxicotta. FTA:
"The eye doctor telling you that you need a new pair of glasses, the sales people helping you choose them and the people who design and make the glasses all work for the same company. "<p>That sounds like an enviable position for lots of companies. At the same time, it provides insight into current internet heavy hitters' strategies. For example, Google's fiber networks and internet tools (Chrome, JS libraries, etc) are probably all designed to improve the efficiency of their cash cow (search).