The Top Idea in Your Mind

A very closely related idea is that most people have a "ground state": an activity that they naturally gravitate toward when nothing else intervenes.<p>For many people, their ground state is shopping, or talking with friends, or watching tv. Nothing wrong with any of these.<p>For some people, their ground state is aimless coding, or writing, or drifting around some community (e.g., the community of actors, or musicians, etc). Again, nothing wrong with any of these, and they may be a useful way of learning, or having ideas.<p>But for a very small number of people their ground state is much more focused. I've known people whose ground state is writing papers about physics or mathematics. And it's simply unbelievable what such people can get done in a year. (Note, mind you, that very few professional physicists or mathematicians fall into this category.)<p>I haven't founded or worked at a startup. My observation-from-the-outside is that founders often have to take on many different tasks. And I wonder how difficult that must make it for any of them to become a ground state task.

I suspect that one of the major reasons why big companies are incapable of innovating is that the top idea on most employees minds' is "What is my boss thinking about me?" Followed closely by "What are my coworkers thinking about me?" Social approval is a powerful motivator, particularly when that social approval is essential for your continued livelihood. Only the most self-confident (or delusional ;-)) people can completely ignore their boss's opinion and focus on innovating.<p>I suspect that at least some of Google's success has come from the hands-off culture of its management. You don't generally fear your manager's disapproval, since the bulk of your review comes from your peers. OTOH, you're still thinking about your coworkers' approval, and while it's a bit easier to ignore many people than it is to ignore one person, it's still hard. I suspect that one reason why startups can still out-innovate Google comes from an intense focus on their product, instead of being distracted by all the other perks, projects, and people at the Googleplex.<p>Similarly, scrappiness in a startup isn't just a matter of saving money. It's also a matter of avoiding distraction: when you're thinking about how awesome your life is, you aren't thinking about your product. You want enough perks so that employees don't have to have other things intrude on their consciousness (like where to buy lunch or what will happen to them when their COBRA benefits run out), but not so much that the perks distract from the project.

There is a lesson here about lawsuits, which will drain you of <i>both</i> money and peace of mind all at the same time. Sometimes you can't turn the other cheek, much as you would like to do so, and have no choice but to fight. Having the guts to stand up for yourself (or for your company) is in itself a virtue and there are times when it is best not to walk away. Unless you are in such a spot, though, always consider that the engagement <i>will</i> cost you dearly in just the ways pointed out in this fine essay - it will consume your waking thoughts and may even pop up in your dreams (or nightmares) (and it will cost lots of money, enough to sink most startups as a matter of course). Therefore, when it comes to lawsuits, use your best judgment but <i>always</i> count the cost before proceeding.

Nassin Taleb calls this "glander."<p><i>Glander best describes the notion of lifting all inhibitions to “tinker intellectually in an undirected stochastic process aiming at capturing some idea that will enrich your corpus”. “Researching” or “thinking” smack of a top-down activity." More on Glander by Taleb: "It is an irony that the academy does not have a word for the process by which discovery works best –but slang does. I was trying to describe in a letter what I am currently doing: French would not let me. But argot lends itself very well... I am involved in an activity called “Glander”, more precisely “glandouiller”. It means “to idle”, though not “to be in a state of idleness” (it is an active verb). Gandouiller denotes enjoyment. The formal French word is “ne rien faire” (to do nothing), which misses on the active part –so do words that have a languishing connotation. Glander is what children without soccer moms do when they are out of school. It resembles flâner which has this perambulation part; though Glander does not have any strings attached. The Italians have farniente but it is really doing nothing. Even the Arabs do not have a verb for Glander: the construction takaslana from the Semitic root ksl denotes laziness (other words imply some inertia)."<p>Newton was a “glandeur”; In Dijksterhuis 2004:<p>George Spencer Brown has famously said about Sir Isaac Newton that “to arrive at the simplest truth, as Newton knew and practiced, requires years of contemplation. Not activity. Not reasoning. Not calculating. Not busy behavior of any kind. Not reading. Not talking. Not making an effort. Not thinking. Simply bearing in mind what it is that one needs to know.”</i><p>— Excerpt from The Black Swan

This is great essay - pg's best in my opinion!<p>I call the thoughts my mind drifts to as the "background thread" in my CPU. And there are times when that background thread is very productive and enjoyable. Alas, there have are times when that thread is destructive - conflict, as pg mentions, is a very destructive background thread.<p>In general, I have found that the bad threads are much more persistent than good threads, which means that is is harder to get out of a bad thread than a good one. As an example, it is far easier to slip out of "How does this thing work" thread running in the back of my mind, but very hard to get out of "How unfair that ..." in that it takes a more conscious effort to get out of it.<p>I also would say that the difference between when I was 25 vs when I reached 40 is that I am now much more conscious of these threads. That awareness makes it somewhat easier to avoid bad threads (alas, not always). There is still a kind of thermodynamic efficiency involved, in that there is a maximum good-thread percentage.<p>As an aside, the spiritual philosopher Eckhart Tolle has many interesting things to say about these.

I realized the ability of my unconscious mind to solve hard problems some time around high school. I made good use of it in college, especially in courses involving coming up with algorithms or proofs. I could rarely come up with a good solution consciously, but if I spent 30 minutes thinking about the problem right before bed, the next morning optimal answers would come easily.<p>I also formed a habit of driving at least an hour away to do regular shopping (groceries and such) on weekends. The long drive on the mostly empty highways let me daydream without distraction, kind of like a long shower. I made a lot of architectural decisions for my web apps while on those drives.

I've called this type of thinking "subconscious thought" for years (thought "ambient thought" has a nice ring to it). This is exactly why I <i>always</i> have at least two current projects to work on. When I get stuck on some problem in one project and cannot solve it in a reasonable amount of time (depends on the project, could be 5 minutes, could be a day), I will force myself to stop working on it and do a full context switch to another project.<p>My subconscious mind grinds on the problem in the background without me having to exert any real effort thinking about it, until it finally finds a solution and raises an interrupt in my conscious mind.<p>This process has become so effective, that if I can spot a problem coming, I say to myself, "I should figure out how to solve X", and don't think about it. A few days later when I come back to it, as if by magic, I have a solution already starting to form.<p>This is the same phenomenon that causes you to wake up in the middle of the night with an answer to a question you were thinking about earlier in the day... usually, "who sings this blasted song?"<p>The brain is an amazing, complicated, wonderful thing.

I love reading these essays so much. There's something about the tone, perhaps because it's slightly playful and a bit pensive, that causes the curiosity at the core of the writing to become the unstated focal point. And for some reason, I find it more enjoyable to find meaning in things when they aren't explicitly written. Kind of like a special bond you have with someone, even a perfect stranger, when you're the only group of people to really "catch the drift".<p>I love the process of trying to figure things out that happens in these essays. Really, it's just great. Keep it up pg.

I think this is why meditation can be so beneficial. With practice, you can take control of the thoughts going through your mind, eventually becoming quite good at it. Later on, say at work (or in the shower), you can then make the top thing on your to-do list the top idea in your mind.<p>Usually my top idea is a lot more fun to think about than all the other nonsense (conflicts, minutiae, etc) so that helps too.

On the subject of dispute as a distraction; I've observed this almost every day for the last 4 years as a Wikipedia contributor.<p>You jump into article looking to improve them - add content, format, tweak, source and so on.<p>But within hours someone disputes the use of a word or the reliability of a source. Which usually gets sorted in a quick discussion - but often takes ages, drags in other editors and winds up with a month long discussion on various noticeboards and talk pages and edit wars on articles.<p>And you can see four or five of them start a week.<p>All over a single sentence. :)<p>So, yeh, I can relate a lot to what Newton was saying.

"Turning the other cheek turns out to have selfish advantages. Someone who does you an injury hurts you twice: first by the injury itself, and second by taking up your time afterward thinking about it. If you learn to ignore injuries you can at least avoid the second half. I've found I can to some extent avoid thinking about nasty things people have done to me by telling myself: this doesn't deserve space in my head. I'm always delighted to find I've forgotten the details of disputes, because that means I hadn't been thinking about them. My wife thinks I'm more forgiving than she is, but my motives are purely selfish."<p>This is brilliant, ethically (and practically - the two are never at odds in my view).

I've recognized this phenomenon in myself in the last several years, but I never articulated it this well. I would just tell people that I had a "one-track mind," and that even though I find myself analyzing things a lot, it tends to gravitate towards whatever I happen to be working on most.<p>I have observed this several different times in my life: When I thought I was in (actually out of) love in high school, that was all I could think about, and I put out a ridiculous amount of poetry describing my "anguish". At various times I got caught up with different games: Everquest, Chess, Minesweeper, Battle for Wesnoth, Poker, and Chess again; at each point, I found myself spending all my leisure time on a single game, and all of my idle thoughts considering different opening sequences, or mine layouts, or starting hands: whatever was applicable to current "addiction". When I have been in relationships, I find that I tend to be consumed with not only the small disputes (as pg describes), but with things like "sweet" things I can do or say to make my s.o. happy -- thoughts tend to drift toward planning, anticipation, reconciliation, and any number of other difficult bits that are part of a serious relationship. At various points I have also found myself wrapped up in technical things like math, physics, computer science, and startups in general. And lately my top idea has been the nature of life, human relations, introspection, and psychedelics.<p>So for me, it basically seems to be whatever is currently consuming the majority of my consciously-used brain power. Some social problems are hard and require a lot of brain power to try to solve. The same goes for philosophical or cash flow problems. Of course, topics in math or science or engineering are most likely to take up this brain power, but for me at least, those are the things that I tend to procrastinate on the most.<p>So even though I find myself inclined to consume my top idea space with relevant technical stuff, I tend to nudge those out of my mind when I'm thinking consciously, instead focusing on more immediate topics (entertainment, socializing, paying bills). The worst part is that I <i>know</i> that if I'd only restructure my free time to actually work on worthwhile things, I would see my productivity increase many-fold due to the "Top Idea Effect". I'm really not sure what's stopping me from doing that.

My background thoughts and ideas are usually based on what I really WANT to be doing, not what I SHOULD be doing (i.e. for my employer).<p>In fact, the basis for our startup came when I was focusing on the first, and ignoring the latter. The distraction to focus on the first became so strong that forming a startup was inevitable.<p>Now that I'm focused 100% on the startup, my thoughts are based on what I want to be doing AND what I should be doing - it's a great feeling!

The effectiveness of thinking in the shower is why I hate shower curtains. If you have a proper transparent glass shower screen instead, you can write and draw on it as it steams up.<p>When I get my own place, this will be my first renovation: the ultimate thinking shower.

This is exactly why you want a company culture like Zappos. If you work for a company like Zappos, you probably think less about things like disputes, medicare, salary, etc which means you can focus more on doing great work. I'm sure they aren't perfect but I've heard enough about Tony Heisch's philosophy about creating a great workplace to know employees are probably on average happier working there. Any Zappos employees here care to elaborate?

Jacques Hadamard gives an account of a similar phenomenon (a sudden flash of an idea) in Mathematics in his Psychology of invention in the Mathematical field (<a href="http://en.wikipedia.org/wiki/Jacques_Hadamard#On_creativity" rel="nofollow">http://en.wikipedia.org/wiki/Jacques_Hadamard#On_creativity</a>).<p>Also, <i>very coincidentally</i>, I have been reading up classical works on "proper conduct" in an attempt to do a spring cleaning of personal attitudes for pretty much the same reason as PG's - it just frees up a lot of mental energy. I'm currently doing a parallel reading of The Dhammapada and the Analects of Confucius. Earlier I read the Thirukkural (English translation, alas! - <a href="http://www.scribd.com/doc/20912297/Tirukkural-of-Tiruvalluvar-English-Translation-Complete" rel="nofollow">http://www.scribd.com/doc/20912297/Tirukkural-of-Tiruvalluva...</a>).<p>If you or I rationally considered affairs and made up quotes ("'Tis easy to achieve an aim, if it be firmly kept in mind"), they wouldn't have the moral authority and rhetorical power they do coming from the world's classics. It just feels nice to work from ready-made axioms of conduct.

PG talks about the problem of having a top idea that he didn't want, something practical like making money or impractical like disputes, stealing his ambient-thought time.<p>I have the opposite problem: practical things that need some ambient thought to really get right (day-to-day work, money stuff) fall by the wayside, while things that I care about or find more interesting (like programming projects or relationships) take all the ambient time. Anyone else find this happening? Have coping strategies?<p>I guess I have a long way to go towards controlling my ambient thought. Maybe this is part of why I always had trouble "forcing myself" to study effectively?

Wow - this really resonated with me.<p>I have some investment properties and I've been realizing recently that even if they are decent investments, they have too often become the top idea in my mind when I didn't want them to be. This tax on my productivity and creativity could actually make them a net negative.

In response to the first footnote: I know it by the name intellectus, which apparently comes from Thomist Josef Pieper in his book "Leisure: The Basis of Culture". In it he says:<p><i>The middle Ages drew a distinction between the understanding as ratio and the understanding as intellectus. Ratio is the power of discursive, logical thought, of searching and of examination, of abstraction, of definition and drawing conclusions. Intellectus, on the other hand, is the name for the understanding insofar as it is the capacity of simplex intuitus, of that simple vision to which truth offers itself like a landscape to the eye. The faculty of mind, man's knowledge, is both these things in one, according to antiquity and the Middle Ages, simultaneously ratio and intellectus; and the process of knowing is the action of the two together. The mode of discursive thought is accompanied and impregnated by an effortless awareness, the contemplative vision of the intellectus, which is not active but passive, or rather receptive, the activity of the soul in which it conceives that which it sees.</i>

If anyone is interested in further reading on the subject of ideas and how to manipulate the "drifting" of them, I suggest reading "The DaVinci Method". A decent amount of research has been done correlating the tendency to be distracted with creativity, the rationale being that these people have less control over their thoughts.<p>Those with ADD/ADHD among other "disorders" tend to be more prone for an outside-the-box thought process.<p>Some things you can do to stimulate your Alpha brain waves, which give you adequate conditions for what Paul Graham calls "drifting" include walking barefoot on grass, and staring into the darkness while laying in bed before falling asleep.<p>I tend to have a lot of abstract thoughts, some brilliant and many more ridiculous, and I have benefited greatly from writing them all down in my phone. Translating them into english is extremely beneficial, and it's surprising how easy abstract thoughts are to forget. I would suggest this for anyone who is in any field requiring an ounce of creativity.

This reminds me of the famous poem "Desiderata" by Max Ehrmann. Same sort of philosophy.<p><a href="http://www.fleurdelis.com/desiderata.htm" rel="nofollow">http://www.fleurdelis.com/desiderata.htm</a><p>"Avoid loud and aggressive persons; they are vexatious to the spirit." is a good method of keeping overly dramatic interpersonal interactions from affecting your top idea.

Minor nitpick:<p><i>The reason this struck me so forcibly [...]</i><p>While "forcibly" isn't wrong here, if you mean "with force" (sin. poignantly) rather than "by force" (sin. inevitably) then "forcefully" is less ambiguous:<p><a href="http://dictionary.reference.com/browse/forcibly" rel="nofollow">http://dictionary.reference.com/browse/forcibly</a><p><a href="http://dictionary.reference.com/browse/forcefully" rel="nofollow">http://dictionary.reference.com/browse/forcefully</a>

I mostly juggle between what I call work thoughts and life thoughts. Work thoughts are strictly work related and life thoughts are buying house, paying mortgage, buying car, paying loan, planning vacations and the like. I am having this trouble only after I got married.<p>Does anybody having similar problem? Which ones should be your shower thoughts: work thoughts or life thoughts?<p>I think my problem could be resolved if I start taking shower twice a day!

Ap Dijksterhuis is a famous Dutch psychology professor and has written a lot about unconscious thought. He even has a Unconscious Lab, see: <a href="http://www.unconsciouslab.com/index.php?page=People&#38;subpage=Ap%20Dijksterhuis" rel="nofollow">http://www.unconsciouslab.com/index.php?page=People&#38;subp...</a>. You can find a lot of links to scientific papers on this website. He is also the author of a Dutch bestselling book on unconscious thought "Het slimme onbewuste". Unfortunately it has not been translated in English.<p>In an article on the BBC website (<a href="http://news.bbc.co.uk/2/hi/health/4723216.stm" rel="nofollow">http://news.bbc.co.uk/2/hi/health/4723216.stm</a>) he says:<p>"The take-home message is that when you have to make a decision, the first step should be to get all the information necessary for the decision. Once you have the information, you have to decide, and this is best done with conscious thought for simple decisions, but left to unconscious thought - to 'sleep on it' - when the decision is complex."

I realized while in college that I did my best thinking in the shower/bath tub. But I always forgot my good ideas in the process of drying off/getting dressed, before I could write them down.<p>So I went out and bought an underwater slate (divers use them to communicate and record information underwater). It's probably 6"x9", made out of plastic, and has a pencil attached with a cord. I can jot down notes/sketches/doodles/whatever when I come up with an idea, and take the slate with me when I get out of the shower to record in a more permanent fashion. To erase, I just scrub it with a green scrubber sponge. I love it - it's paid for itself many times over.<p>I also tried bathtub crayons. They're good in that you have more surface area to write on, but they wash off more easily and it's not as convenient to permanently record whatever you wrote down (it's hard to take the shower wall with you when you get out).

"(I hear similar complaints from friends who are professors. Professors nowadays seem to have become professional fundraisers who do a little research on the side. It may be time to fix that.)"<p>There are too many words in that second sentence. I work in academia, and I know of very few professors who have any time to do research whatsoever. What's more, modern professors tend not be the people who were great at research - they're organisers, politicians and project managers.<p>I've often wondered about the similarities between a research leader and a start up founder, especially highly technical start ups. I have the greatest respect for anyone who can continue to write top quality advanced code and employ people, raise money, market and network. The individual tasks aren't so hard, but the combination is a killer.

This hit me like a ton of bricks. It makes so much sense now that this could easily be the grounding principle behind the common saying "Do what you love and the money will follow". If you're doing what you love, your thoughts are focused on that. When what you love is your top idea you have the focus to innovate, solve problems, etc.<p>If you're too worried about making money, you'll be too preoccupied with that to give any thought to other things. If you're too concerned with a specific outcome, you end up taking energy away from the actions that will ultimately drive any outcome at all. Focus on your top idea and the rest will follow. It's not always as simple as it sounds, but I think there's a lot of truth there.

A nice actionable insight, "You can't directly control where your thoughts drift. If you're controlling them, they're not drifting. But can control them indirectly, by controlling what situations you let yourself get into."

While changing your top thought directly may not be feasible, I think you can at least adjust the weights on various competing thoughts. For instance, my aunt is the president of a teacher's union and she recently recruited me to work on their website. She's paying me $25 an hour. I can feel the money pulling around my ankles like quicksand. It would be dangerously easy to get sucked into making web pages for the rest of my life. I tell my friends about the job and they say, "That's great!" and their respect for me increases palpably. I can tell they don't really understand startups and hacking and have been thinking of me as just being kind of a bum all this time.<p>But I tell myself: "This is not what I want to do with my life. I'm doing this as a favor to my aunt. I'm doing this on the side, just to make enough money to keep working on the stuff I really want to work on. That is my real focus, designing web-pages is not." And then when people say, "That's great!", I tell them the same stuff I told myself. I think saying the words out loud to others helps me convince myself on a deeper level.<p>So maybe by affirming your own values you can allow what you really want to be focused on to naturally rise above the petty stuff.<p>I also agree with disputes being a huge distraction. One guy I used to work with is extremely contrary by nature. He would argue with anything I said, seemingly out of habit more than anything else. After arguing with him, I would invariably find myself turning over the argument in my head and having a hard time focusing on work. Eventually I decided the guy was hurting me more than helping and that I needed to stop working with him. There were several other factors involved, but that was a big one.<p>One way to avoid disputes like that is to be single founder. Or at least seek out a co-founder who is agreeable. I watched an interview with Larry and Sergei the other day. They were asked, "What do you guys argue about?" and they seemed kind of stumped for a moment before one of them said, "We don't really disagree about much..."<p>This essay also helps explain the vague sense of frusteration and despair I feel whenever a friend wants to visit, or whenever I need to visit my family. Inevitably interpersonal relationships end up forcing their way to the top of my brain. Living a monk-like life of isolation is the best way I know of to focus on real problems.<p>Lastly, I think it is possible to do "ambient thinking" intentionally. Just sit or lie down somewhere comfortable (but not so comfortable you fall asleep), and do nothing for several minutes. Time passes amazingly slowly when you're doing nothing, so you don't need to worry about wasting time. Your mind will naturally start defragmenting itself and playing with various ideas -- at least mine does.

Has PG matured an incredibly amount in the last few years? Honestly, I hated his writing before (which may be part of the point, incite controversy and get me to remember who he was and what he said), but lately I've thought his essays were very well done...<p>Am I alone in this trend? Did he just win me over because of time?<p>On this particular topic he's quite right that letting your mind drift, but also controlling the environment of that can lead to good things. I'm going to actively make an effort to try this from now on.

Now that I think this phenomenon is very clearly articulated, I wonder if it isn't possible to have multiple 'top [ideas] in your mind' or 'ground states'.<p>It could be simply a matter of training your brain to have a strong <i>stack</i> for traversing the two or maybe three key <i>areas</i> or <i>contexts</i> that you're thinking about.<p>I.e., one solution is: make sure your top idea or ground state really is what you want. Another solution may be: train a better graph visitation algorithm.<p>However, trying to train one's unconscious may be sort of like quantum physics -- i.e., for lack of a better word: difficult. Perhaps you can just throw two or three main things you'd like to see happen into a collider, go to sleep or take a shower, and see what happens. But it may be possible to train yourself to think with very clear visitation between different contexts consciously, and actually have this process bubble down into the unconscious and take hold there too. I.e., hack your unconscious. Arguably it's the same sort of thing we do when we try to offload parallel processing onto a GPU or cloud (though in those cases the hardware is much more specific).

<i>"... If you learn to ignore injuries you can at least avoid the second half. I've found I can to some extent avoid thinking about nasty things people have done to me by telling myself: this doesn't deserve space in my head. ..."</i><p>Sage advice. It doesn't always work because you can't control what you think all the time but a good, <i>"habit of mind"</i>.

<i>I think most people have one top idea in their mind at any given time.</i><p>I'm not so sure this is true. It's true of me; it may be true of you; it's probably true of most HN readers. However, non-geeks who know me well enough to observe this of me think it's weird, which leads to me to think it's not true of people in general.

For me, water in general has a calming effect, letting my body relax and my mind wander. I can stand in the shower with water flowing over me and get lost in thought or I can float in a pool and not realize where time went. I find I have more technical thoughts in the shower and in the pool I tend to lean toward more creative ideas.

A book that deals directly with the strengths and limitations of the unconscious reasoning pg is talking about is "Hare Brain Tortoise Mind".<p><a href="http://www.amazon.com/Hare-Brain-Tortoise-Mind-Intelligence/dp/0060955414" rel="nofollow">http://www.amazon.com/Hare-Brain-Tortoise-Mind-Intelligence/...</a><p>I recommend it to everyone I know.

This topic confirms one more time that personal productivity strongly depends on capability to manage thoughts. While it's not possible to manage thoughts fully, at least there are some ways to influence the way of thinking. Successful high-performers (like PG) usually have found their own ways to do it.

Great essay, and great writing.<p>This is why I shower twice a day. The morning shower is to boot the brain and for all the other things that showering is done for.<p>The second shower is simply to think, before the night's coding binge. Refreshed and with clear thoughts, I find that it provides a fresh start for the evening's challenges.

I haven't seen such subtle observations of mind laid out so cleanly and perfectly, ever before. I was going all thru such "unnecessary drifting" disputes/money, for quite some time in recent past, but realised it just now. Feels like enlightened!<p>I need to change the top idea in my mind for sure. But as pg rightly noted and I quote: """Money matters are particularly likely to become the top idea in your mind. The reason is that they have to be. It's hard to get money. It's not the sort of thing that happens by default. It's not going to happen unless you let it become the thing you think about in the shower. And then you'll make little progress on anything else you'd rather be working on. """ I will still need to do something about it, without letting it become the top idea in my mind.<p>Thanks!

Corollary: stop working so intently on the problem, and give yourself time to let your mind wander. Being a workaholic actually impedes creative ability.<p>No need to stay in the shower for hours. Go dance, swim, skate or climb a tree: anything but startup related work.

<i>[1] No doubt there are already names for this type of thinking, but I call it "ambient thought."</i><p>The metaphor I had for this is background process, stressing my suspicion that they hog precious mind resources even when you're not consciously pondering them.

PG is a bona fide philosopher. Just as we had the epicureans and the stoics, and their houses, we now how the house of ycombinator. AFAIK PG doesn't necessarily want it to get cultish, but its not cultish if its based in reason. And based in reason it is. Articles like these are what makes yc more than just a group of people doling out money for good material ideas. Its a forum for thinking about philosophical ideas too. This makes it an idealistic culture, and thats pretty cool.<p>Background on sensate, ideational, and idealistic cultures. <a href="http://en.wikipedia.org/wiki/Pitirim_Sorokin" rel="nofollow">http://en.wikipedia.org/wiki/Pitirim_Sorokin</a>

I've been doing this for the last six months, and I didn't even realize it until now.<p>Thank you.

Thanks for this one Paul. After reading this I just had to draw this one - <a href="http://scrivle.com/2010/07/22/ideas-in-the-shower/" rel="nofollow">http://scrivle.com/2010/07/22/ideas-in-the-shower/</a>

Incubation is described in the psychology literature. <a href="http://en.wikipedia.org/wiki/Incubation_(psychology)" rel="nofollow">http://en.wikipedia.org/wiki/Incubation_(psychology)</a>

I had a similar realization recently. I was in the toilet and was preoccupied by thoughts about some trouble at the bank. Well I was having a host of issues and very less time to solve all of them. After having a turmoil for a few minutes, I told myself that I can take more and suddenly my mind was calm. My mind was no more centred around the issues and the topic had changed to something else.<p>I believe the process of thoughts is quite usual; but the process of meta-thoughts could be more powerful.

The "ambient thinking" in the shower you are referring to has been studied extensively. Here is the New Yorker article on the studeis of insight and creativity: <a href="http://www.newyorker.com/reporting/2008/07/28/080728fa_fact_lehrer" rel="nofollow">http://www.newyorker.com/reporting/2008/07/28/080728fa_fact_...</a><p>Research suggests (as you have discovered yourself as well) is that the most creative moments are 1) while showering 2) shortly before going to bed 3) shortly after waking up.

<i></i>"I knew it (in the shower) was a good time to have ideas. Now I'd go further: now I'd say it's hard to do a really good job on anything you don't think about in the shower."<i></i><p>This is so very true. It is incredibly hard to get myself motivated about things I do not think about in the shower. On the other hand, it is impossible to stop myself from working towards things I do think about.<p>Sometimes this is scary -- its almost as if I don't have any control over what I will be passionately pursuing.

In the 9th paragraph:<p>"Try to get yourself into situations where the most urgent problems are ones you want think about."<p>Should be:<p>"Try to get yourself into situations where the most urgent problems are ones you want <i>to</i> think about."<p>Right?

Well written PG. I sent this to a lot of friends with whom I've had issues describing my tendency to ignore details, pointless worries, and simplify my surroundings and lifestyle.<p>I personally find that keeping schedules in my head is a particularly distracting practice. If kept in my head there's always something I'm afraid of forgetting and continually think over it in my mind to keep the thought fresh. When I use a calendar or have very consistent days my thinking is much clearer.

page 119 - <i>But Dijksterhuis's work also shows that our unconscious thought processes don't engage with a problem until we've clearly and consciously defined the problem. If we don't have a particular intellectual goal in mind, Dijksterhuis writes, "unconscious thought does not occur."</i><p>from Nicholas Carr's <i>The Shallows</i>.<p>My local library got a copy right after the review of it was posted on HN. It makes a really good case against too much browsing web pages or other hypertext.

<i>Dreaming, a technique employed by Warriors to achieve a "dreaming body" or "Double". The technique requires the apprentice to see his hands in sleep dreaming. Once the hands are envisioned the dreaming process has begun. The "Double" or dreaming body is a metaphysical manifestation of the self that can be employed by the dreamer to do any number of tasks. Individuals within the realm of the Tonal (day-to-day conscience) would see the "Other" (also known as the "Double") as ordinary persons or as other metaphysical (see philosophy) beings. Seers, would see them as very bright luminous beings, brighter then their human luminous counterparts. As such the dreamer and the dreamed become one but not in the same place or time. Dreaming might be compared with experiences such as lucid dreaming. Through the art of "Dreaming" Naguals theoretically can shape shift into numerous forms including but not exclusively the following: coyotes, crows, and non animals.</i><p><i>Gazing is another form of "dreaming" and is a waking meditative state.</i><p>"I am going to teach you right here the first step to power. I am going to teach you how to set up dreaming. To set up dreaming means to have a concise and pragmatic control over the general situation of a dream, comparable to the control one has over any choice in the desert for instance, such as climbing up a hill or remaining in the shade of a water canyon. You must start by doing something very simple. Tonight in your dreams you must look at your hands. Don't think it's a joke. Dreaming is as serious as seeing or dying or any other thing in this awesome, mysterious world."<p><pre><code> DON JUAN MATUS, Journey to Ixtlan</code></pre>

Sounds almost like Nietzsche on solitude. If you can't control your environment then you become a product of it. It's difficult to force yourself to NOT think about something. The brain is a very reactive piece of equipment.<p>If I said "Don't think about the hexagon on top of Saturn" how many of you would actually be able to avoid considering it?

For me I find if I DONT "steal" back the time to pursue the top idea I will perform poorly on what ever else I am trying to get done (contract work). So it is actually necessary to "procrastinate" and flesh the idea out - more often than not it ends up being something that has far greater worth than the "paying" contract work.

For me, there's a very important lesson here about stress management. If you can manage stress effectively, you're allowing those creative thoughts to bubble to the surface, eventhough you may be going through the fund-raising process. Of course, managing the stress is the challenge, talking about it is no problem.

I refer to this as my "back brain processing".<p>I've had conversations where I tell people that I'll do the work that they want me to, but it will only be a fore-brain effort because I've got a much more interesting problem percolating.<p>And I try -- hard -- to avoid working for/with/on anything that doesn't engage the back brain.

Artists, writers, and other creative people have the same frustration of having to think about money when they'd rather be thinking about their work that Graham describes in the essay.<p>I know we live in interesting economic times, but maybe it's about time for patronage to make a comeback.

I believe a corollary of this is that a good leader should be working to maintain this state in those being led - both by removing things that might displace the good ideas (pay, rations, IT, politics ...) and by keeping the important subjects intriguing.

That's funny; I'm almost sure I've read the same basic idea somewhere else within the past year or two, but I can't for the life of me remember where. I thought it was Joel on Software, but a little Googling didn't turn it up. Anyone else?

Playing Devil's Advocate: I would say that sometimes you <i>have</i> to bring unpleasant thoughts (like fund raising) into the top of your mind. Because if you don't do it now, then it becomes an even bigger problem later on.

I wonder why new essay didn't show up in the feed.<p>Its very true for me that i found creative solutions in shower to my hard thought problems. May be i need a water resistant pen to write on the shower cabinet (possibly there is one).

<i>(I hear similar complaints from friends who are professors. Professors nowadays seem to have become professional fundraisers who do a little research on the side. It may be time to fix that.)</i><p>Now there's a startup idea!

This is exactly why dating women is dangerous to your startup success ;).

Wow, this is such a simple, yet powerful, idea. It's one of those "why didn't I think of that" ones. Another good time to discover your real top idea is at 3 am when you wake up thinking about it.

So true it'll be hard not to think about in the shower.

That is why they say, ask for something (your good idea for instance) then let it go. It happens when you least think about it.

This is an awesome piece from PG. I have known/felt all of the stuff but was never able to articulate it as well.

I always wanted to sell markers you could use in order to write ideas on shower tiles.

See Also: <a href="http://xkcd.com/386/" rel="nofollow">http://xkcd.com/386/</a>

This is a really good essay. Absolutely spot on.

Good essay, but paragraph six is redundant.

I'd been thinking about a sort of related topic a week or so ago -- but I couldn't remember what it was until, ironically, sleeping last night, so I thought I'd relate my thoughts real quick.<p>It's my theory (and this essay does a good job articulating part of it) that the brain operates at different levels of 'connectedness'. By connectedness I mean the thresholds at the synapses that determine how many neurotransmitters 'make it' in communication with the nearby neurons. I was reading an AMA from a neuropsychologist on reddit, and she mentioned that on average each neuron is connected to 70 other neurons.<p>So that got me thinking: when you're sleeping, it seems like one makes connections so much more easily. And wouldn't that be because the thresholds are lowered and neurotransmission between neurons is increased? So if previously 40% of your neurotransmitters were making it across the synapse for the majority of the neurons at each node connection, perhaps that level were increased to 60% throughput when you're asleep.<p>This would come about via dopamine or other naturally occurring hormones and proteins (in addition to drugs, which have the real risk, of course, of causingyour brain to re-normalize levels) which bind to the chemical receptors and prevent reception (threreby lowering the throughput). Other hormones regulate <i>these</i> hormones and increase throughput.<p>So to make a long story short, if sleep is a natural adaption to vary 'throughput' in the brain's graph of neurons at night -- to ease visitation and solve things at a much faster, much more 'connected' rate. Then perhaps this is an evolved tool for problem solving.<p>Perhaps certain problems are better solved by traversing quickly through the graph, and perhaps even during the day, as dopamine and other things are constantly adjusting in the brain, perhaps we vary out global thresholds in the brain.<p>So when you take a shower, or take a walk, or do some other activity, you may be changing your thresholds by 2% -- and that may allow you to see certain connections that you wouldn't otherwise. Too much 'connectedness' and it's hard to make logical sense of anything. So for the most part these thresholds are really quite high (low connectedness).<p>But I wonder if it isn't a sort of a model for problem solving, with various different global parameters that affect the edges' connectedness. It's sort of like having different graph visitation algorithms and then changing the edges' weights globally to try and rattle through different visitations or insights.<p>At any rate, this sort of dovetails with what PG was talking about (I remembered the connection initially because we'd both thought of different mental states in the shower) -- because anything that becomes the 'top idea in your mind' probably becomes a much bigger deal than we realize, because we are used to thinking that we only think with one level or global threshold parameter. But in reality when there are many levels, a big idea in mind is being visited much faster at night and in lower threshold / higher throughput times -- than we probably take for granted -- because, again, we presume that the only level of connectedness that matters is the one when we are fully 'conscious' during the day.

This is very big idea - life is shaped by our mind, but what is shaped our mind? (behavior, which influences mind through body because they're two sides of a coin)<p>But how to control the mind? There are tens of techniques, from caring a beeper to write a diary every night. You need some kind of exceptions, interruptions, to catch yourself sweeping away into day-dreams and to return to the concentraction on the proper subject.<p>Many people will disagree, but meditation technique offers very efficient solution, like returning to posture and breathing when mind starts to wander. It is not like you must convert to Buddhism, it is about understanding how the mind works.<p>So, it is just a mater of a regular practicing, which will develop a new habit of observing where your mind is wandering about, so you could make any corrections.<p>This technique works perfectly for most of stresses, anxiety and obsessive neuroses, so it could help to concentrate on a proper subjects also.

Brilliant observations weakened by a cultural biased conclusion.<p>&#62; <i>Turning the other cheek turns out to have selfish advantages.</i><p>It is only true if someones self is defined by the culture of turning the other cheek. There are other ways to define self and solve a dispute. For example:<p><i>And Samson said, "Let me die with the Philistines!"</i><p>That's also a valid selfish conclusion.