I don't think you can call Apple "evil". Arguably you can call it "cynical" however.<p>Apple's philosophy is to make decisions for you, the consumer. Steve said exactly that in his D8 interview. Frankly, most people like that. Apple makes decisions about stuff most people don't care about.<p>To explain the "cynical" part, I'll make a tenuous parallel to Thomas Jefferson who said the price of freedom is eternal vigilance.<p>Ultimately, people are responsible for keeping themselves informed, not creating monopolies, not giving too much power to certain people, governments or companies and so on so the Apple strategy is fanning ignorance because, let's face it, most people want to enjoy "freedom" without having to actually do anything about it.