So maybe Google wants to build a device that needs image processing, but the (initial) volume can't justify a full-on custom ASIC. (And for some other reason -- power, space, ... -- this hypothetical device can't use an FPGA.)<p>Maybe find a device that does have a custom ASIC (e.g. Pixel 2) and add the image processing functionality to that ASIC. Then perhaps use same custom ASIC for both devices. As long as the extra functionality doesn't increase the cost of the original ASIC, problem solved.