I love it. They're literally trying things that have never been done before. Look, at the end of the day, these drivers can just as easily 1) go to lyft, or 2) get a "real" job. And Uber can't afford for either to happen. This is pure capitalism, pure economics, pure financial calculations. We'll see how it works out, and they'll probably drop it at some point, but hell, let's give it a shot. If it's as "terrible" as everyone is bitching about, it won't hold up. What's your problem?