As a former active user on Facebook, this sort of change may succeed in bringing people like me back to the site. The minimal effort required in hitting that "share" button means that every page that organically reached my friends would end up polluting my news feed as well with crap that I wasn't interested in and got in the way of what I had originally joined FB for. If my friends aren't seeing these posts, they won't be clicking "share" on them either.<p>I've had my account on Facebook since 2004 when it first became available at my university. Since the very beginning it's first usefulness was as a Rolodex, basically. I recently stopped using the site (without deactivating my account, because it still serves that digital Rolodex function) because >75% of the posts on my newsfeed were either "organic" ads or propaganda.
Most of the offending posts were things that had been "shared" by my friends and not necessarily even posted by pages I had "liked" or "followed"<p>A principle I've been using recently to help me understand the world around me is that I am not special or unique, and when I do something, a lot of other people who are broadly similar to me are doing the same thing.
So, I assume that there are others like me who have recently been deleting the FB app and avoiding the website, if not deleting their accounts entirely. Facebook is almost certainly aware of it, and while publishers are always going to see stuff like this as a money grab, it may be necessary for the health of the platform for FB to clamp down on publisher patterns that are driving users away.