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How Facebook, Google, and Twitter 'embeds' Helped Trump in 2016

4 点作者 cwal37超过 7 年前

1 comment

tareqak超过 7 年前
Techmeme Summary: <i>Nancy Scola &#x2F; Politico: Study: interviews with tech staffers show how Facebook, Twitter, and Google helped Trump team as part of ad services; Clinton team declined embeds</i><p>Link to the peer-reviewed paper (as per article) from the article: <a href="http:&#x2F;&#x2F;www.tandfonline.com&#x2F;doi&#x2F;full&#x2F;10.1080&#x2F;10584609.2017.1364814" rel="nofollow">http:&#x2F;&#x2F;www.tandfonline.com&#x2F;doi&#x2F;full&#x2F;10.1080&#x2F;10584609.2017.13...</a><p>&gt;&gt; Quotes from the article:<p>While the paper does not detail the specific tasks Facebook carried out for Trump, it describes the sort of work the company did generally for 2016 candidates, including coordinating so-called dark posts that would appear only to selected users and identifying the kinds of photos that perform best on Facebook-owned Instagram. Twitter, meanwhile, would help candidates analyze the performances of their tweet-based fundraising pushes to recommend what moves the campaigns should make next. Google kept tabs on candidates&#x27; travels to recommend geographically targeted advertisements.<p>One unnamed tech company staffer is quoted in the study as saying, “Clinton viewed us as vendors rather than consultants.”<p>&gt;&gt; End of quotes