How To Get an Article on TechCrunch, A Case Study

If it takes 'pitching' TC to get an article there then I predict that sooner or later there will be party that goes out of their way to look for the news that will eclipse TC.<p>Sure, PR is part and parcel of running a tech company. But active journalism is the staple of a good media outlet and to rely on being pitched almost guarantees that you're going to miss out on a lot of important stuff.

I have a problem with the trailer video being completely void of content. Ok so this isn't a "review my startup" but if it was we'd all rip on the message not being digestable in 2 seconds. What do you do and why should I care?<p>Saying vague things about aesthetics and bashing the competition without citing <i>how</i> you are better does nothing for a to-be-convinced potential customer.<p>This brings up a good question. So which one is it? Do we market for clarity and conciseness, knowing that we have 2 seconds to capture a customer's interest. Or do we try to get on techcrunch by being overly dramatic, whisp our users into storyland and make a video that screams "me, me, me!"?<p>I guess you can do both =) Point is, I watched the video, its 100% about the company, but uhhh I don't care about the company, I care about what the hell you product does <i>for me!</i>

Another project management tool. Sigh.

Generally, I refuse to put my email down for an invite. But rule.fm looks BEAUTIFUL, I couldn't stop myself and submitted my email address. The YouTube video is very well done as well.<p>On their tour page, <a href="http://rule.fm/tour/" rel="nofollow">http://rule.fm/tour/</a>, I like how selected section on the right changes as you scroll through the page.

Having Basecamp walk the plank in the 'trailer' is engaging. But isn't Google Apps the real competition?

They really have the UX nailed (or they know how to make themselves look good).<p>Signed up, to see if they can back the appearance up with usability.<p>Basecamp may need to watch its back..