Budweiser's ex-marketing chief: Weed is the new craft beer

Just as beer went through it&#x27;s &#x27;extremes&#x27; phase, weed is going through this right now too. Beer was super hoppy, then super stouty, then had loads of coffee, then loads of NO2, then sours, then glassware.<p>Finally, beer settled on the &#x27;all-day-IPA&#x27;: a beer that tastes good, and you can bring to your niece&#x27;s birthday party but not get too tanked to be able to drive her to the hospital after the bounce-house gets out of hand.<p>Weed needs that for a recreational substance that &#x27;relaxes&#x27; but still allows for emergencies to occur. Think a bag of something (bitter orange chips?) that kids won&#x27;t eat outright, that comes in low&#x2F;variable dosages just enough to chill with, that will allow you to drive your kids to the hospital should the need arise. It, frankly, needs to be an &#x27;adult&#x27; thing, not juvenile and bacchanalian as it is perceived to be today.

Duh. And on that note, if there are any marijuana entrepreneurs reading this, I&#x27;d like to share a product idea with you.<p>&quot;Session pot&quot; - tastes amazing like this 30% stuff that the kids are breeding these days but with only 3-5% THC so it won&#x27;t kill me like this 30% stuff that the kids are breeding these days. You&#x27;re welcome.<p>edit: the &quot;high CBD&quot; idea is one that I&#x27;ll look into and thanks all, but for those of us who live outside one of the legal states our options and information about those options are rather more limited.

Great so now instead of alcoholism being the number one reason for an emotionally numbed population now we have weed that makes people emotionally numb. I know I&#x27;ll get downvoted but I don&#x27;t think people realize how people are emotionally detached when they are high all the time just like if your friends with an alcoholic. There still your friend but you certainly waren&#x27;t as close as before.

&gt; &quot;Persistent cannabis users show neuropsychological decline from childhood to midlife&quot;<p><a href="http:&#x2F;&#x2F;m.pnas.org&#x2F;content&#x2F;109&#x2F;40&#x2F;E2657.full" rel="nofollow">http:&#x2F;&#x2F;m.pnas.org&#x2F;content&#x2F;109&#x2F;40&#x2F;E2657.full</a><p>(it&#x27;s 2012 but a good study)<p>Knowledge workers (in the future, everyone?) should be more skeptical of pot.

relatedly, my money is on &quot;terpene&quot; to be a trending food word of 2018.

How about a new craft weed beer? Seriously, hops and cannabis are in the same plant family. I think it would be a great combo if you had a beer made from cannabis with the effects from both.

I was surprised to see billboards advertising marijuana in my area (northern California). I know that tobacco advertising on billboards is illegal, and marijuana ought to be held to the same standard.

It&#x27;s only a matter of time until big tobacco, big alcohol, and big pharma descend on the cannabis industry.

He is only thinking about the market here. And if he is looking to make cash then that is always the right way to go. If the wave is getting bigger, the earlier you catch it the better.

Because the US is clearly the only country on the planet.<p>&#x2F;snark

Well OK, but first maybe they might want to stop using name that&#x27;s not theirs.

What was the article about?

Meh, in 2017 it&#x27;s not cool to smoke. Smoking weed doesn&#x27;t change that.

I disagree. Pot will never be the new craft beer; however, edibles do have potential. The problem with universal pot is that it travels through air, and the smells from some of these strains is unbearable if you are not a pot user. Another problem is contact highs, if your a non smoker you can literally catch a contact high from being in the presence of someone smoking a strong strain. Beer on the other hand is odorless and your usage doesn&#x27;t directly affect others.