I think there are times when it is appropriate to add on products or course-recorrect. Case in point: we are working closely with a bunch of hiring managers / companies for our startup (CollegeJobConnect) and kept hearing over and over that they wanted a way to add a personalized careers portal. So we built Recruitly to allow them to do just that. It was a strategic decision and another product we added to our portfolio (also helps with our sales pipeline for CollegeJobConnect). I guess there is a balance between additive actions and complete distractions, just have to use your best judgement!