I am a software engineer turned freelancer, and I started a company some time back with a friend.<p>I am good at making stuff and my other co-founder is good at design & research.<p>We have a couple of clients right now that are helping us pay our bills and take care of a couple of employees (excluding us).<p>Obviously, for increasing the revenues we should focus on increasing the sales and marketing. Right now I am not sure should I focus on just catering our existing clients(which is a risk) or should I spend time on some other activity too?<p>PS: We provide Web design and development services to our clients.
I'll just suggest reading <i>The E Myth</i> which covers this topic quite thoroughly.<p><a href="https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/0887303625" rel="nofollow">https://www.amazon.com/Myth-Most-Businesses-Dont-About/dp/08...</a><p>but the tl/dr; is something like "make time to work <i>on</i> your business instead of always working <i>in</i> your business. To that end, make things as process oriented, repeatable, and automated as possible".