My answer to this has always been "Why would they need to?" It drains battery, it sends a lot of data, and would be a huge scandal. But you are already telling them where you are, who you're with, and they have information about your credit, etc.<p>Instead, I've been using this as an opportunity to teach people why big data is scary. In the past people often said they didn't care that Google could, and do, read their emails. Often responding with the ironic "I have nothing to hide" quote, or "I don't care, my stuff is boring." This pervasive rumor, of Facebook/Google always listening, has facilitated this conversation immensely. I've been able to better explain it to many who are not tech or statistic savvy in the least.<p>I don't believe Facebook is listening, because they don't need to.