Sounds tricky. The closest thing we have is TopCoder and the ACM collegiate competitions, and ESPN isn't exactly fighting for coverage of those events -- even though they're willing to cover spelling, chess, and video game competitions.<p>I think the big hurdle is audience engagement. Everyone instinctually understands how one thing can taste better than another -- Iron Chef routinely pulls in celebrity judges who know almost nothing about cooking. The public does not have the same intuitive grasp of code quality.