Problem to be solved:
Entrepreneurs generally have multiple ideas at any given time that they would like to execute. In order to focus their energies on the best ideas, they need to filter out ideas based on market size, market demand, pricing and revenue forecasting (assuming they are equally passionate about all the ideas). In a business plan these are generally assumed or collated from historical data. However, this data may not be effective in helping validate the potential of the business idea.<p>Target Market/Customer:
Start ups toying with ideas for online web applications.<p>Value Proposition:
Provide a service to validate the idea based on metrics generated from real data. The earlier a startup can generate this data, the faster it can pivot.<p>How it works:
1.Create a web application giving information on the product/service. This is a set of pages detailing what the product/service would do, benefits, pricing etc.
2.Generate traffic for site through advertising (adwords, facebook ads etc).
3.A/B test with different pricing.
4.From analytics data, produce reports for market size, market demand based on pricing, optimum price for product and estimated revenue.<p>The idea is not new. However, I have not come across any service that currently delivers this. The need for this comes from personal failures in estimating market size and can potentially save months of wasteful effort.