Thank you for sharing this story, I was mostly unaware and the comments here contain a lot of insights.<p>If I understand this correctly, he'd be "indistinguishable" in a remote startup. There are great examples of very successful ones, and I'm sure we'll see an increased number of them. As for my personal experience, ALL projects start remote.<p>For example, in my last project (MemPa), we're a team of 6 distributed between US, Italy, France & Germany, and we did a single 30min call (where I was mostly talking) in the 2-3mo since we started the project.<p>I don't see in-person communication as a limit factor for launching something new.<p>--<p>As for the blog, I have a couple of comments to boost the traffic (if you can please forward).<p>1. Add an image to every post. This increases the likelihood that someone will share your post.<p>2. Use titles rich of keywords (think to what people may search on Google to find your post). This way your posts are not buried in your blog, but can be found later on, months and years.<p>3. Why ghost and not medium? I think you can have much more engagement on medium, but maybe I'm wrong.<p>4. Bind yourself to a social. If you like to take pictures, use Instagram. If you don't, use Pinterest. Talking about the second one which I know better, create boards with things that inspire you, and intermix your posts (that now have a beautiful cover image). This way people looking at your inspirations will also land to your blog.