Marketing is not:
"Spending money on ads, Spending years building a social following, Going to networking events, Cold calling"<p>but is:
"posting it on relevant forums, sharing it with bloggers, sending it to journalists to potentially write about"<p>Isn't that sort of a contradiction, if the thing I want to market is a side project in itself?<p>I guess I'll try his strategy of talking about one of my side project's outputs instead of the side project itself: Learning Chinese with movies and music.<p><a href="https://www.youtube.com/channel/UCIUS5dz58-4i1ZQF0qouSaQ/videos?shelf_id=0&view=0&sort=dd" rel="nofollow">https://www.youtube.com/channel/UCIUS5dz58-4i1ZQF0qouSaQ/vid...</a>