A few counterpoints on benefits of using Medium over of your own blog:<p>- Submitting your articles to publications is a very easy way to get a lot of free exposure. For example, my most successful post [1] generated 36k views and 1.5k medium subscribers in the first couple of weeks just by being accepted to HackerNoon.<p>- Collecting email addresses is extremely easy. Design a pretty CTA image that links to your email sign up form. Bonus points if you'll create a free guide or some other giveaway. This makes Medium about 95-99% as effective at building an audience on a custom blog. The post mentioned above generated about 200 email signups over time, which is pretty good for free exposure I wouldn't have gotten otherwise.<p>- If you're interested in growing your own publication, you can easily request good stories written by other authors(one click on a menu under each post). That gives you free content and audience, if you want.<p>- For me personally, Medium's editor <i>significantly</i> lowers the barrier of entry. Something about the well designed WYSIWYG format takes away the pressure and makes writing more engaging. Besides it's easier to publish short-form content. Many of my posts start out as tweets that ended up being too long, or as HN/Reddit comments I'd like to share in a better format. 100-200 word Seth-Godin-style posts are easy to write regularly and medium's format encourages you to do that.<p>- You can always export your posts from medium into your personal blog. That's what I do for mine[2]. Write on medium to gain free audience and exposure, repost to your website, then promote posts from your site on twitter/reddit, thus still keeping all the benefits. You can even cherry pick your best articles - use medium to generate a ton of posts without any pressure to be good, and publish the ones you're most proud of on your site.<p>[1] <a href="https://hackernoon.com/full-stack-web-development-the-complete-roadmap-9fe43ec0ba32" rel="nofollow">https://hackernoon.com/full-stack-web-development-the-comple...</a><p>[2] <a href="https://startuplab.io/blog" rel="nofollow">https://startuplab.io/blog</a>