Ruby on Ramen?

It claims that part of the proceeds from the sale of the noodles will be used to promote and develop the Ruby programming language. Truth or a stunt?

Obligatory link to pg's <i>Ramen Profitable</i> essay:<p><a href="http://www.paulgraham.com/ramenprofitable.html" rel="nofollow">http://www.paulgraham.com/ramenprofitable.html</a>

Courtesy of Google Translate:<p><a href="http://translate.google.com/translate?js=y&#38;prev=_t&#38;hl=en&#38;ie=UTF-8&#38;layout=1&#38;eotf=1&#38;u=http%3A%2F%2Fstore.shopping.yahoo.co.jp%2Fmengurume%2Framen-ms-ruby.html&#38;sl=ja&#38;tl=en&#38;act=url" rel="nofollow">http://translate.google.com/translate?js=y&#38;prev=_t&#38;h...</a>

I could see this take off in the startup community, just order a 3-month supply before you start coding. If you do this right &#38; "sell the dream" then it could work for much the same reasons those crappy nutritional supplement products work. I'm not buying though, I'm already fully supplied.

I'd love for this to come out in America. Everywhere I look, all I find is this junk: <a href="http://www.maruchan.com/maruchan_ramen.html" rel="nofollow">http://www.maruchan.com/maruchan_ramen.html</a>

an attempt to tap into the ramen-eating startup market?

That's Ruby community love, folks.

I prefer Python.