Following his own logic, then you could also argue that Apple not recalling its broken iPhones is also a matter of incentive = avoiding negative PR.<p>So to be consistent, he should admit that in both cases Apple is in the wrong and user-hostile. Apple could avoid the issue for the majority of users by increasing battery size and quality (Samsung has said that its S8 battery will only drop 5% of its charge after 3 years, for instance).<p>Instead, Apple chooses the easy and more profitable way out - degrading users' performance, which coincidentally also happens to get users to buy iPhones more often.<p>There is a false dilemma not just between "conspiracy vs not conspiracy", but also between "performance vs battery life", a dilemma manufactured by Apple itself.