I run a productized service (design as a service) called Manypixels.co (<a href="https://www.manypixels.co" rel="nofollow">https://www.manypixels.co</a>) -- I got to $10K MRR by doing only two things:<p>1. Reaching out on niche Facebook groups to my target market (in my case: Entrepreneurs). I would simply say something along the line "Hey guys, I built this. Do you see value in this? Yes/No -- Why not?")<p>2. Creating content on Reddit / Indie Hackers about how we got to $10k MRR and being transparent about my learnings.<p>In the future I plan to do : 1/ More direct sales (via Angel list for example) 2/ Content on more marketplaces (Medium / Bootstrapped.fm / ...) 3/ Referrals 4/ ??? (open to suggestions here) :)
Blogging. Assuming you’re using your product yourself, if you blog about why you’re using it and which problems you’re solving, you’ll find in the mass people that share the same issues.<p>Note: I’m assuming b2c/smb (given your profile), and I’m assuming you’re still trying to get product/market fit. Of course, if you can get a customer paying $10 buy paying $9, then go for paid ads.
Your network and your networks network. For most indie-hacker-y type businesses you should be close to the problem and know people who want a solution.