I have well over 10 customers. I want to take my startup to the next level

<i>Even though most of them have only used my free apps, I technically have millions of customers</i><p>No, you don't. Really.<p>You have millions of users. "Customers" are the people who have paid for your apps.<p>Keep this distinction in mind.

I believe the concept of 10 customers, as used (invented?) by Jason Cohen, refers to willingly-paying users for some type of premium/freemium service.<p>That said, you seem awesomely successful, and I love the idea of taking your venture to the 'next level' by recruiting and training others to join you.

This post makes me wonder what question the author is posing. Yes, you want to take your startup to the next level. Do you want help? Do you just want to tell us? Do you want recommendations?<p>Sounds like some really successful apps. Add some ads or start charging, and you are set.

What exactly do you mean when you say "I make what customers want, not what they say they want."<p>If what they say they want isn't actually what they want,, then how do you know what they want?

Since it looks like that all your apps are free, do you use iAds somewhere? If you plan to build new paid apps, what about promoting them to your existing user base?