Last year I bought two Autoblox cars, two months apart. First was of a very high manufacturing quality, it snapped together very tightly, everything aligned and it was just a pleasure to hold and play with. It was the reason why I bought another one. Got it from the same place, exact same packaging, authenticity label and what not. And what a wobbly piece of shit it was. Major quality problems. And what is strange, it left me far more pissed with the company than it wiuld've if the first toy were of a subpar quality.<p>I guess the point is that if you are going to differentiate by delivering high quality products, you just absolutely cannot let the quality slip. Ever. Otherwise it's an instant trip to the pile of "regular products" and a long a painful climb back up to gain back customers trust.