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Podcasters are seeing encouraging numbers

64 点作者 ALee超过 7 年前

10 条评论

rcthompson超过 7 年前
From the article:<p>&gt; the few listeners who do skip ads continue to remain engaged with the episode, rather than dropping off at the first sign of an interruption.<p>I&#x27;d bet that this is because fast-forwarding through podcast ads is pretty trivial. If podcast apps tried to do anything to make the midroll ads unskippable, you&#x27;d probably see a different pattern. (Here I&#x27;m thinking of things like online video ads and the TV networks&#x27; fight against the TiVo 30-second skip button.)<p>For my part, I often skip through ads that I know have no relevance to me, but listen to ones that might have relevance. It also helps that many podcasts bring their own humor to the ads rather than just reading the ad copy verbatim, so there&#x27;s still some entertainment value even if I know I&#x27;m not going to buy what they&#x27;re selling.
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dewey超过 7 年前
I feel like there’s a lot of great podcasts coming out in the last years. Every time I tell myself I’m getting back into podcasts I usually subscribe to 10 of them, then the backlog gets too huge and I delete everything again.<p>My new strategy is just to subscribe to one or two. Usually ones with seasons and not weekly &#x2F; monthly and one common topic which helps me stay attached to it.<p>The ones I enjoyed most in the last weeks are:<p>My best find this year, interviews with prisoners in San Quentin Prison produced by prisoners: <a href="https:&#x2F;&#x2F;www.earhustlesq.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.earhustlesq.com&#x2F;</a><p>Currently listening to this one and it feels like House of Cards as a podcast: <a href="http:&#x2F;&#x2F;www.slate.com&#x2F;articles&#x2F;slate_plus&#x2F;watergate.html" rel="nofollow">http:&#x2F;&#x2F;www.slate.com&#x2F;articles&#x2F;slate_plus&#x2F;watergate.html</a><p>The famous: <a href="https:&#x2F;&#x2F;serialpodcast.org&#x2F;season-one" rel="nofollow">https:&#x2F;&#x2F;serialpodcast.org&#x2F;season-one</a>
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40acres超过 7 年前
2017 for me was the year of the podcast. I came across podcasts such as The Daily from the New York Times, a 20 minute rundown of the day&#x27;s biggest stories, and Hardcore History from Dan Carlin, 4-6 hour epics. Alongside podcasts on politics, tech, and more. Podcasts are consuming my TV, movie and music streaming time.<p>My biggest issue are the ads, they are very generic and it seems the same types of companies dominate the space. Primarily services like zip recruiter, blue apron, and other subscription types. Also, the ad reads are very hit or miss when done by the podcast presenters.<p>I think there is big business for a pod casting platform that can get the ad model right (personalized ads, professionally read) along with suggestions and curation of suggested podcasts.
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paule89超过 7 年前
Am I the only one that thinks more ads in podcasts are a bad thing? I am the 10 percent that skip ads. But more ads will force users to act soon
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Merem超过 7 年前
This seems like a good opportunity for people to recommend some excellent and well-researched podcasts for various topics.<p>&quot;Hardcore History&quot; by Dan Carlin is such an example and I wish it was easier to find other such podcasts of similar quality.
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IronWolve超过 7 年前
People are dual broadcasting their video feeds in podcast version. Radio stations are also releasing their daily radio ep&#x27;s in podcast form. Paid shows also release a audio only as a teaser to get people to subscribe.<p>Its basically free promotion of your show, just release it in mp3 as a podcast and let it trend.<p>Example, Joe Rogan has his 3 hour daily video show, but he also broadcasts his show in audio only. His mp3 podcast version is one of the most popular podcasts out.<p><a href="http:&#x2F;&#x2F;analytics.podtrac.com&#x2F;industry-rankings&#x2F;" rel="nofollow">http:&#x2F;&#x2F;analytics.podtrac.com&#x2F;industry-rankings&#x2F;</a>
sgk284超过 7 年前
A little self-promotion here, but I&#x27;ve been working on an app for listening to, sharing, and talking about podcasts. I listen to well over 20 hours of podcasts a week and was always frustrated with how difficult it is to share episodes I&#x27;ve enjoyed.<p>We have a very tiny beta right now with &lt; 100 users, but if you like podcasts you might like it! (you can sign up at <a href="https:&#x2F;&#x2F;banter.fm" rel="nofollow">https:&#x2F;&#x2F;banter.fm</a> OR just email me, steve @ banter.fm)
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Eridrus超过 7 年前
I&#x27;m hoping someone rolls podcasts into a music subscription service so that I don&#x27;t need to listen to these ads. I know that Spotify has done this a bit, but iirc their selection is pretty limited.
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ALee超过 7 年前
Turns out Evan Williams was right, but much too early.
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misiti3780超过 7 年前
I am a paying listener of Sam Harris&#x27;s Waking Up - He has a lot of interesting guests and I get create book recommendations. I have also been enjoying the weeks and ezra klein&#x27;s work, and heard &quot;where it began&quot; is good.