<i>"... You’re not a sharecropper if you’re building around the Apache webserver and the increasingly-large suite of associated software. Nobody owns it, and it runs on anything ..."</i> ~ <a href="http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePlace" rel="nofollow">http://www.tbray.org/ongoing/When/200x/2003/07/12/WebsThePla...</a><p>Tims right and he's wrong at the same time. What google has done is quite interesting. By commoditising the application server software, & reducing the cost, it means more Startups can quickly move to the market. There is nothing (yet) that I can see that will stop you moving your code & site if you have to later on. A big cost in time & money is setting up your own servers. You can do self hosting but do you have to if it is a time/complexity cost?<p>The only people who are really squealing are the hardware/software vendors (Tim works for Sun) and ISP's who have effectively taken a pay cut.