"Regardless of whether you actually need all the features on offer, it comes down to how many features a vendor has."<p>I have to disagree with that. Essentially all of recent economic history says there are <i>at least</i> three ways to compete at any given time for all services and products: superior price, superior product, superior marketing/sales/brand, and various combinations of those.<p>For my own reference, I aggressively shop on price + quality. I'll take 85% equal product quality with a required baseline of features at a lower price point. Generally speaking, there will never be a time that you can't compete by lowering price, while maintaining a certain minimum ~85% good enough quality level.