Magic Leap’s cheapest headsets will cost as much as a high-end phone

So the comments here so far seem to be lamenting the price, which is kind of ironic given the crowd this place draws.<p>The (possible) price range given is somewhere between $1-2000. Yes that&#x27;s high but not obscenely so. Infact I&#x27;d guess a majority of you spend that on a yearly&#x2F;bi yearly basis on a certain laptop for its brand merit and half that yearly for the latest phone &quot;upgrade&quot;.<p>Let&#x27;s face it though, the price isn&#x27;t going to be an issue for the early adopters and any techie, or &quot;nerd&quot; really worth his salt can see the potential of this tech. That&#x27;s not to say that this specific device has that potential, after all Magic Leap has been less than forthcoming, they&#x27;ve made some claims and not really backed them up. At the moment, they don&#x27;t need to. Sure it could be a scheme to suck money from investors and swindle early adopters, but it could just as well be excellent marketing. Either way they&#x27;ve certainly generated a buzz.<p>They also mentioned it could be a replacement for a phone and why not? Integrate a 4&#x2F;5G sim and your golden, though I can&#x27;t see even the most hardcore wearing these things for ~14 hours a day perhaps it could be some sort of external BT connected lightweight minimal device - after all what&#x27;s a phone? A speaker, a microphone and a cellular connection. That would open up the possibility for the &quot;average&quot; user to get it much the same way they get their $1000 dollar iphone, subsidized at 20-30 a month.<p>Fact is, we won&#x27;t know until it&#x27;s out in the wild and the hands of hackers&#x2F;developers for 6 months. Fact is that one day this kind of tech will be ubiquitous.

I&#x27;ll believe it when they actually ship something. But seriously, the initial target audience for this is &quot;first-wave application developers&quot;. The closest competition, Microsoft&#x27;s Hololens, costs $3k. It shouldn&#x27;t be priced like a consumer device, and it won&#x27;t be.

&quot;the high cost is justified because over time, a Magic Leap headset can replace “your phones, your televisions, your laptops, your tablets, which add up to thousands of dollars&quot;<p>Does he even believe this? Even by marketing standards, this is a stretch

So they want to charge $2000 to $3000 for their AR headset. I think they are getting high off their own dope.<p>If they are smarter, then they would aim for the $500 to $1000 range.<p>When the iPad was first announced, all the pundits mocked it. But the reason why it was so successful with consumers, was its $500 entry level price tag.<p>If they charge $2000 to $3000 for this device, then they are going to just shoot themselves in the head. This thing is dead-on-arrival.<p>This AR, as &quot;magical&quot; as it might be, will not become mass market at these insanely high prices.<p>And, there is a reason why people buy televisions. Often times, it is to just have a social experience at home, to share with the family. Everyone can watch the same show together. The Magic Leap AR is not a social device. Even the picture of Shaq modeling it, looks alien and unsocial.<p>Everyone needs a phone. And the iPhone has taken over the high end segment. And the Androids have taken over the low end segment. But, not everyone needs a Magic Leap AR headset.<p>Then, Apple will come out with their own AR device for $700, and wipe them out. I&#x27;ll wait to see what Apple has up their sleeves.