You can double your conversion rate in two days trivially by changing the mix of traffic. For pete's sake, do A/B testing! Otherwise you will never know whether your changes are doing it or not.<p>I would explain the offer, in bullet points, above the fold.<p>1) List-of-the companies offer services to help bold save the money you are losing on your website bold.<p>2) These services normally cost $X, but if you buy now, you can use special, limited editions for a one-time payment of $25.<p><pre><code> Big Freaking Buy Now Button</code></pre>