You know, I'm inclined to lean towards what inovica was saying. We do all know Psystar now. I wouldn't be surprised if this is all just a well executed marketing plan by psystar.<p>The upside: Hundreds of thousands of curious people visit their site to see the company that's standing up to Apple. They may even buy the system to get OS X before it's taken off of the market. The company may even do some damage to Apple's PR by bringing the high prices and 1-1 comparisons to the attention of a lot of people.<p>The downside: Apple tells them that they can't offer this computer any more. There are some other negligible downsides like the cost of removing the product or if Apple sues then they might have to do some "reverse advertising" because of a court order.<p>I doubt that this company is going to go through an expensive and lengthy battle with Apple over this.<p>So in the end, I think that Psystar either has a brilliant marketing plan, or just got lucky by all of the coverage.