Could that be related somehow with people drinking less and less tap water (I live in US, but also seeing this in my home country Bulgaria)?<p>I mean nowadays you have to buy your water most places, you might as well get something "better" for that money, and that won't be water - some some kind of beverage, soft drink, etc.<p>So you would be drinking less, simply because you have to pay (yes, you pay for tap-water too, but that's done as part of all your water usage bill, and it's done at the end of the month usually, and probably way cheaper than bottled water).