This is how most myths are born - by winners retro-actively rewriting history and including things like predestination, God's vision in their dreams (see <a href="https://en.wikipedia.org/wiki/Battle_of_the_Milvian_Bridge" rel="nofollow">https://en.wikipedia.org/wiki/Battle_of_the_Milvian_Bridge</a>), being The Chosen One, etc as the reason for their success.<p>Today of course those are not appealing, and just sound crazy, so it is something like "I was just returning a late movie", "I was coming back from my yoga massage and had this idea...", etc.<p>The important part is that only after winning and looking back the history is rewritten. The boring things like plain luck, or maybe persistence, or enough resources (say because of inheriting money for example) to try some business idea multiple times, failing and try again until one sticks is just not a cool story.<p>Even more interesting is that not just the myth is born but anything the company did, all practices, rituals etc end up promoted as the cause of success. Anyone notice this? It's the cargo-culting of methodologies. Successful startup did some crazy development practice, but as soon as they become popular everyone starts copying that thinking "surely that is the main cause of their success". What if the successful startup could be have been even more successful without that practice, or maybe it had no impact at all.<p>How about copying personality traits. There was once a CTO I knew. He fancies himself to be like Steve Jobs. Except instead of copying persistence, intelligence, attention to details and design, understanding what would work and what won't for users, he just copied the part of being an asshole. The idea was that Jobs was an asshole, and look at Apple, that's how I'll have to act to make my company have the same success. It ended as well as you'd expect. Developers who didn't want to deal with that simply left and projects started tanking.