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Ask HN: Writing a master thesis about freemium, need some ideas

11 点作者 kjbekkelund超过 14 年前
The last few years the freemium business model has been talked about and used extensively, but lately companies such as Ning, 37signals, Get Satisfaction and others have started to play down (or remove) their free offering. At the same time, as far as I can see, there have been little mention of this business model in academic articles.<p>Sachin Rechi (http://www.sachinrekhi.com/blog/2010/02/16/freemium-design-pattern-scale-pricing-with-customer-success) wrote: "I believe we are still early in our understanding of [freemium] models and to date most of the available analysis has been limited to anecdotal evidence, one-off case studies, tips &#38; tricks, and a few early overviews of what’s been tried."<p>Here are some of the blog posts that inspired me to want to write about freemium: http://www.readwriteweb.com/start/2010/04/is-the-freemium-model-still-viable-for-startups.php, http://37signals.com/svn/posts/2284-eyeballs-still-dont-pay-the-bills, http://www.markevanstech.com/2008/10/17/freemium-is-not-a-business-model<p>I haven't specifically pinpointed my hypothesis or, generally, what I want to answer in the thesis, so I hope any of you have some interesting ideas as to a possible direction. I just know that I have a keen interest in business models, and want to better understand the how's and why's of the freemium model.<p>So, dear HN, do you have any ideas, thoughts, examples or articles?

4 条评论

gspyrou超过 14 年前
"It is a numbers game" <a href="http://gigaom.com/2010/03/26/case-studies-in-freemium-pandora-dropbox-evernote-automattic-and-mailchimp/" rel="nofollow">http://gigaom.com/2010/03/26/case-studies-in-freemium-pandor...</a> <a href="http://eu.techcrunch.com/2010/04/19/babbel-turns-a-profit-after-dumping-freemium-model/" rel="nofollow">http://eu.techcrunch.com/2010/04/19/babbel-turns-a-profit-af...</a>
brianbreslin超过 14 年前
Interesting thesis. Is this for a masters in econ? or what?<p>I'd look at the levers that are required in freemium models for them to succeed: - high conversion rate from free to paid - enough value in the upgrade proposition - market/product fit (many of these freemium products fail there)<p>this is a fascinating topic for a thesis. keep us posted on how it goes.
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klous超过 14 年前
Startups for the Rest of Us podcast #9 discusses it frequently, see transcript, search page for "freemium" <a href="http://www.startupsfortherestofus.com/episodes/episode-9-our-biggest-startup-mistakes" rel="nofollow">http://www.startupsfortherestofus.com/episodes/episode-9-our...</a>
kjbekkelund超过 14 年前
I wrote more about doing my master thesis on freemium at <a href="http://kimjoar.net/why-i-want-to-write-a-master-thesis-about-the-freemium-business-model.html" rel="nofollow">http://kimjoar.net/why-i-want-to-write-a-master-thesis-about...</a>
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