It's a shame he didn't really actually address the question that is the title of his article. Whatever else we know about the Apple vs Google situation one thing is sure: Jobs is seriously burned by Android's success and there is not a chance in hell he is "letting" Android win. Whatever is happening out there is happening <i>despite</i> Jobs' best efforts to stop it, not because he is "letting" it happen.<p>Personally, I think that just as there is a slightly delusional sense about Apple's competitors that all they need to do is make something in the same category as an Apple device without any of the design brilliance or attention to detail to succeed, there is also a slightly delusional part of the Apple camp where they believe that design and enforced simplicity is the be-all and end all of the user experience. Like this guy who is simply confounded that anybody is buying Android phones and hence comes up with, by process of elimination more than anything else, that it must be AT&T's fault. In reality, many people actually care about features, power and flexibility too. Nobody likes to think of themselves as being paternalised and Apple does that all the time. Not to mention that many people dislike being treated as a channel for mass-market commercialism that Apple wants them to be.<p>My mother came to me last week for the third time to plead with me to tell her some way - any way - to use something other than iTunes to manage her iPod Touch. She doesn't understand it. It confounds her at every step. She hates it. I told her what I always tell her: "Look, there are ways, but the bottom line is, it is designed to be used a certain way, and only that way. Get to know that way, try it out how it is intended to be used and you might find it is wonderful - many people do. But in the end, Apple is not about choices and alternatives, they are about simplification and control. If you really dislike it after really trying it Apple's way, I think you should think about getting a different device." She came back a bit later and asked me how much her iPod Touch might sell for on ebay.