Arpan from Siphs here. Thanks for the feedback so far, definitely appreciated! Looks like the elevator pitch is too wordy so we will work on clarifying. That said, the Siphs button does both (lets users either post to a social media site or send the web page to a friend via email). Regarding monetization, it's a subscription based model. Before you think, no way, that will never work, let me highlight that we've already signed up paying customers. Any experiences with scaling from here would be great! Thanks and kudos to Steve from howtosplitanatom for putting this together.