The two major things I took away from this were:<p><i>This is about empowering your fans and your clients to be more effective at building your business on your behalf.</i><p>and<p><i>When a customer sees that their life will improve by getting someone else to use your product as well, you win.</i><p>Great advice. Suggesting the Facebook like button, for instance, should be used as a means to an end, and not an end, is spot on.