Chocolate.com : A start-up innovates in an unexpected field

Chocolate.com is not the website domain name, it is www.tcho.com.

Actually there is often room for innovation and improvement in areas you don't expect. I have looked at the yachting industry, and they basically do things the same way they have done them for 100 years. Lots of room for small nimble players. There are probably many industries like that.<p>Maybe it's worth stepping outside the world of high-tech and applying some of the ideas, methods and innovation from this area to other products.

Reminds me of a similar concept in the wine industry recently where some academic used statistical tools to predict which wines would be best.<p>I'd be interested to see if one could actually taste the difference between tcho's and Hershey's chocolate.

WoW a Starbucks should buy this and create small boutiques where you get to see various chocolates being made and have chocolate like wine tasting sessions. Heck throw the wine in!<p>Maybe that's where dude is going with this Tcho; create retail stores. Great idea! Im hungry now!

I guess it's hard to sell a new brand of chocolate these days, so one has to come up with some innovative marketing, like making up some story about "using satellites to help cocoa farmers" and similar. Sorry for being cynical but I call bullshit on this one.