Nokia will keep dying a slow and painful death that no one cares about if they don't stop using their "market share" argument soon.<p>It's not about existing share of underpowered phones with poor UIs and apps. No one cares about that, and you're not making any profit off it, so obviously, it doesn't matter.<p>What matters is innovation on both hardware and software fronts, which Nokia has failed to execute on for at least 5 years.<p>The sooner Nokia wakes up and pulls its head from the ground, the sooner they'll have a chance to slowly inch back into relevance. But at this stage, there's no way it's going to happen.<p>Nokia are essentially screwed.