Selling results, not tools - that reminds me a lot of what patio11 has said over the years. And, clearly, it's been effective. Slack is an extremely popular and common tool today. :)<p>But, it's been hard for me as a nerd to care about results - my specialty and personality is to <i>deeply care</i> about the tools and how they are excellent; results are largely less interesting. I've adapted and learned to care, but it was not <i>natural</i>. I think that's a critical distinction between effective sales and ineffective sales.