I did some poking around as to what this actually is (and it's probably not for the average site).<p>It's the specifications for how the IAB (Internet Advertising Board), which consists of of every organization blocked by your ad blocker, would like publishers to gather consent from people landing on their site.<p>It's a very optimized setup as who they are targeting using this are the big sites that do Real Time Bidding (RTB) for ad slots on their pages. You land on a site and the js for ads loads, calls out to a real time ad marketplace with your info (IP, cookies) and then preset bids ("I'll pay 20c to serve this person an ad for cheese!") all are evaluated and the highest paying gets served on the site (and the marketplace takes a tiny cut).<p>What this framework does is help add user consent and GDPR readiness into the criteria that can be used in this process. So as a publisher if you're trying to meet GDPR requirements you can say: "Only give me ads from places that respect this".<p>As a consumer, this kind of paves the way to just consent to these things once and then use them all over the web (good for UX). If you're just trying to get to grips with GDPR try this Plain English Guide<p><a href="https://blog.varonis.com/gdpr-requirements-list-in-plain-english/" rel="nofollow">https://blog.varonis.com/gdpr-requirements-list-in-plain-eng...</a>