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Apartment baiting with Facebook Ads

186 点作者 hackathonguy大约 7 年前

15 条评论

astura大约 7 年前
I&#x27;ve used Craigslist this way, most of the public rental ads for our area were either for shitty places or overpriced. There&#x27;s nice to very nice apartment complexes in our area but they are very expensive, have on-schedule yearly rent increase, and charge pet fees.<p>So I posted an ad on Craigslist in &quot;housing wanted&quot; saying our approximate credit score (750+ each), employment history, what we were looking for, and our income plus a little intro about us personally to give it a little flair.<p>Since we were pretty much ideal renters I was hoping landlords of the nicer properties would look there first to avoid the sketchy unqualified riff raff that may reply to public ads and waste their time. The other thing is we have&#x2F;had cats, so the pool of apartments was smaller for us so it made sense to &quot;target&quot; landlords who were open to pets.<p>To my surprise, got a bunch of really great hits! Way better places at better prices than the public ads. Apparently landlords actually DO browse Craigslist for qualified candidates. Some even congratulated us on being responsible and &quot;ahead of the curve.&quot;<p>Ended up renting from someone found that way. Total cost was $0.<p>I imagine Facebook groups would work just as well or better. Facebook groups weren&#x27;t really a thing last time I was apartment hunting and I&#x27;ve owned for a while now so I won&#x27;t ever get to personally try it out. Facebook groups work <i>way</i> better than Craigslist for both buying and selling stuff and, in general, a local Facebook group I belong to has been insanely useful for a lot of different things.
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dbatten大约 7 年前
Somebody should build a service for this.<p>My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they did, the homes got snapped up quick.<p>We thought about sending letters to see if somebody wanted to sell to us without going the realtor route, but we never did. Facebook ads would have made it way easier. And a service where we forked over $50 to run some ads plus $250 as a reward and pushed a button would have been better still.
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samsolomon大约 7 年前
There really is a ton of stuff you can do with Facebook ads. I got one of my first jobs out of college by running ads targeted to the types of companies I wanted to work for.<p><a href="https:&#x2F;&#x2F;solomon.io&#x2F;how-to-get-a-job-interview-tomorrow-using-facebook-ads&#x2F;" rel="nofollow">https:&#x2F;&#x2F;solomon.io&#x2F;how-to-get-a-job-interview-tomorrow-using...</a>
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lukethomas大约 7 年前
I did a similar process when house-shopping. Setup ads for a particular location, specifically targeting people who owned in the area, but who lived out of state.<p>1. Personal FB ad copy 2. Landing page w&#x2F; more information about what we were looking for. 3. Contact form<p>I received ~5 leads from people willing to sell their house with about $100 in ad spend.
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baking大约 7 年前
Do people even look at Facebook ads? On my browser they rotate through every ten seconds, so even if I was interested the chance that I could read them and decide to click on them before they go away is nil. In he past, every single Facebook ad I&#x27;d ever clicked on turned out to be click-bait (the photo&#x2F;ad had nothing to do with the link.) The ads are on a currently on a part of the screen I have mentally blocked out. The idea that you can hit 100% of the Facebook users in a neighborhood is laughable.
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fcbrooklyn大约 7 年前
I&#x27;m not sure if it would matter, if you were just doing this as an individual once or twice, but it&#x27;s worth noting that in New York State, at least, this would be an illegal transaction, unless the tenant referring you to their landlord happened to be a licensed real estate agent. The definition of brokering a transaction according to state law, for which you must be licensed is that you&#x27;re facilitating the transaction &quot;for another&quot; and &quot;for a fee&quot;. The $250 dollar reward, therefore makes this an illegal act on the part of the existing tenant. Laws might well be different in other states obviously.
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ericst大约 7 年前
Well, that is a rather clever use of Facebook Ads.<p>I knew a guy who tried to use them as a dating service, I guess the lack of incentive is what made his trial fail...
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abathur大约 7 年前
This made me curious about whether there are good lifehacker-style articles&#x2F;listicles&#x2F;compendia of creative personal uses of targeted advertising platforms. Not sure if the answer is no, or if it&#x27;s just one of those ungoogleable ideas.
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afarrell大约 7 年前
Neat. I have an friend-of-a-friend who is trying to find a dog-friendly flat in southish London and I&#x27;ve been trying to find a way that they could do this.
J_Sherz大约 7 年前
Someone in my coworking space is building a platform that does this in New York and Boston. It incentivizes departing tenants to be involved in the leasing process by cutting out the real estate agent and giving a portion of that fee back to the departing tenant. They&#x27;ve just launched: <a href="https:&#x2F;&#x2F;www.cribdilla.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.cribdilla.com&#x2F;</a>
methodover大约 7 年前
&gt; Couple looking for 2-bedroom in neighbourhood. Budget: $1250.<p>God I need to move out of the bay area. I pay $1000 more than that for my one bedroom in Oakland. And it&#x27;s not even in a great area... And it&#x27;s not even that nice of an apartment!<p>Great idea what this guy did. Maybe I should give it a shot.
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nsx147大约 7 年前
It&#x27;s important to note here that this will only work in densely populated areas. Otherwise FB will make you expand your radius &#x2F; criteria to fit a large enough population potentially rendering the ad useless.
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aj7大约 7 年前
“Another way would be to split the prize: $125 for the person who’s apartment we’ll be taking over, and $125 for whoever refers us to that person.”<p>It ain’t broke don’t fix it.
phyzome大约 7 年前
&quot;Pardon the interruption. We’ve seen you here before. Let’s make things official.&quot;<p>Fuck you, Medium. I want to read a blog post, not sign a contract or marry you.
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_RPM大约 7 年前
Why ground floor?
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