I do agree with the sentiment that web page speed matters in most cases. However this article provides little insight into how important page load time is, why it is important, or what you can do about it.<p>Instead of this one example of a very basic solution to this very specific site's problem, I would prefer to see perhaps a list of common problems and how to deal with them. "Lastly, I changed a few configuration settings to improve transfer of data by the server." what configuration settings, and how do they improve the "transfer of data"?<p>Perhaps also an introduction to when optimising for fast load time makes sense, and some more statistics, instead of (paraphrasing) "it makes economical sense for two of the largest companies on earth, so I guess it's important".<p>Also why are they debugging asset requests using webpagetest.org instead of devtools?