Lessons learned: From 0 to 70,000 downloads in 30 days

"Make a product people want, everything else you can fix later."<p>That's the real meat there.

From the articles, it looks like the extension isn't listed in the Mozilla or Chrome galleries. Is there a reason for this? How do you think it affects the distribution and exposure of the product?

awesome piece and great lessons learned. a word of advice, from personal experience of having a start-up featured in NYT, Forbes, Businessweek, RWW, etc launch news to pubs is about 50X more interesting than updates or follow-up stories. as someone who has used and referred the product, i am providing a word of caution that you really need to think about opening other channels to get reach because your 3rd month referral traffic could very possibly be less than 20% of this month's.

Beware of the pit of despair though, media coverage is like fireworks, it goes up and then explodes with a bang to fall back to the ground. Make sure you engage your users and make sure that you get enough of a tie to them that you can entice them to come back.<p>In the case of a download add a feature that checks for updates and maybe 'newsworthy' items that you can present to your users using the app.