I visited your site, looked around the front page, and wanted to leave. Don't make me click to find out what your product is about. Use all that wasted banner space to explain what the product is with a few images to give me an idea of what I'm dealing with. That banner image looks a bit cheap and doesn't even come close to explaining to me what's going on. Anything in my life can be simpler. Keep it down to one nice looking logo, and widen the site up so you get more space to show images/demo.<p>After careful manipulation of the front page, you'll be able to fit all the content from 'what's a simplist' and 'how does simplist work.' Incorporate your links nicely, not just a stack at the bottom, too.